Once a store is ready to go, the shop-fitters finished their jobs, partners and vendors delivered everything needed, PCs are installed with the latest software, MBE shirts have arrived and franchisees and their teams feel ready to get started, the business is inaugurated by a “Grand Opening”.
Depending on customs and experience in each country MBE’s Grand Openings usually take place during the week in the early evening to not only give private customers the opportunity to attend but also prospect business customers. The franchisee chooses his guests to make sure the MBE store is crowded with people who are curious about the new business. The MBE store staff gets connected with every guest explaining products and services offered, detecting and explaining added value for the prospect and showing machines and work samples. If journalists are invited the franchisee will have an article reporting about a well-done event – and an interesting new business in town which has just opened its doors.
During the upcoming weeks some Grand Opening events will take place in Ekaterinburg and Sochi (both located in Russia), in Kilburn (in the United Kingdom), in several locations in Italy, Spain, Germany and Austria while Panama and the Dominican Republic have just celebrated some successful Grand Openings. We wish them all the best and every success in the future!